Dr. Laurence J. Peter’s paradox, do senior executives have the wisdom and discipline to get enough sleep, the changing face of B2B Marketing, and the questions the best mentors ask.
Article Discussion on Leadership, Communication, and Innovation
Research: Do People Really Get Promoted to Their Level of Incompetence?
- https://hbr.org/2018/03/research-do-people-really-get-promoted-to-their-level-of-incompetence – The Peter Principle, laid out in a 1969 book by Dr. Laurence J. Peter, describes the following paradox: if organizations promote the best people at their current jobs, then organizations will inevitably promote people until they’re no longer good at their jobs. In other words, organizations manage careers so that everyone “rises to the level of their incompetence.”
Senior Executives Get More Sleep Than Everyone Else
- https://www.mindful.org/senior-executives-get-sleep-everyone-else/ – Either senior executives, with the help of assistants and hard-working middle managers, do less and take more time for sleep. Or senior executives have had the wisdom and discipline throughout their career to get enough sleep and thereby maintain a high performance level without burning out.
The Changing Face of B2B Marketing
- https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/ – MYTH #2: B2B marketing should target the highest-level executives REALITY #2: B2B researchers who are not in the c-suite influence purchase decisions and MYTH #5: Video is watched solely to gain awareness REALITY #5: B2B researchers watch video during the entire path to purchase
The Best Mentors Ask These 8 Questions
Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about
- https://techcrunch.com/2018/03/23/storytelling-for-b2b-startups-avoiding-buzzword-bingo-to-make-your-wonky-enterprise-company-worth-talking-about/ – Everyone has a story to tell. It’s up you to figure out what your company’s is, and how to tell that story in a compelling, understandable fashion.
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