A Plea for Better Press Releases – ESW #246



A big part of preparing for Security Weekly news segments is reading press releases. Most of us also get emails whenever a cybersecurity vendor sends out a press release. Too many are frivolous, full of hyperbole, or just plain unreadable. We talk about why so many press releases are like this (there are legit reasons!) and how they could be improved.

What’s wrong with press releases?
1. Frivolous Press Releases
2. Unintelligible Press Releases
3. Bending the Truth
4. Excessive hyperbole; death by adjective
5. FUD

Why are they like this?
1. Feeding the SEO beast
2. Written by committee
3. Need to appear successful
4. Need to show growth/progress
5. Need to differentiate from the competition
6. “if it bleeds it leads”

Fixing Press Releases
– When should you put out a press release?
– What should go into a press release?
– How should you write a press release? Visit https://www.securityweekly.com/esw for all the latest episodes!

Full Episode Show Notes

A Plea for Better Press Releases

Hosts

Adrian Sanabria

Adrian Sanabria – Senior Research Engineer at CyberRisk Alliance

@sawaba

Adrian is an outspoken researcher that doesn’t shy away from uncomfortable truths. He loves to write about the security industry, tell stories, and still sees the glass as half full.

Paul Asadoorian

Paul Asadoorian – Founder at Security Weekly

@securityweekly

Paul Asadoorian is the founder of Security Weekly, which was acquired by CyberRisk Alliance. Paul spent time “in the trenches” implementing security programs for a lottery company and then a large university. Paul is offensive, having spent several years as a penetration tester. As Product Evangelist for Tenable Network Security, Paul built a library of materials on the topic of vulnerability management. When not hacking together embedded systems (or just plain hacking them) or coding silly projects in Python, Paul can be found researching his next set of headphones.

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