Salesforce’s Journey Towards Complete Customer MFA – Ian Glazer – ESW #276

In the Autumn of 2019, Salesforce started on an ambitious journey – to require all of their customers to use multi-factor authentication (MFA) as of February 2022. The journey required the collaboration of every product line and every business function within Salesforce. And the journey potentially required every single one of Salesforce’s customer to deploy new technology and to change all of their user’s behavior. Clearly this would be no simple journey, but it was one with massive rewards for everyone involved.

Join Ian Glazer as he discusses the impetus for Salesforce’s MFA push, the challenges of such a large scale endeavor, some of the setbacks and victories along the way, and, most importantly, what you can take from Salesforce’s journey towards complete customer MFA adoption and apply it in your own organization. Visit for all the latest episodes!

Full Episode Show Notes

Salesforce’s Journey Towards Complete Customer MFA


Ian Glazer

Ian Glazer – SVP, Product Management, Identity at Salesforce


Ian Glazer is the Senior Vice President for Identity Product Management, at Salesforce. His responsibilities include leading the product management team, product strategy and identity standards work. Prior to that, he was a research vice president and agenda manager on the Identity and Privacy Strategies team at Gartner, where he oversaw the entire team’s research. He is the co-founder IDPro, the professional organization for digital identity management, and works to deliver more services and value to the IDPro membership, raise funds for the organization, and help identity management professionals learn from one another. During his career in the identity industry, he has co-authored a patent on federated user provisioning, co-authored and contributed to user provisioning specifications, is a noted blogger, speaker, and photographer of his socks.


Adrian Sanabria

Adrian Sanabria – Director of Product Management at Tenchi Security


Adrian is an outspoken researcher that doesn’t shy away from uncomfortable truths. He loves to write about the security industry, tell stories, and still sees the glass as half full.

Katie Teitler

Katie Teitler – Sr. Product Marketing Manager at Axonius


Katie Teitler is a cybersecurity content creator. In her current role with Axonius, she is part of the product marketing team, helping audiences understand the value proposition of cyber asset management as it pertains to risk reduction. In past roles, Katie was an industry analyst, research director, content marketer, and freelance author, and managed content and speakers for InfoSec World, now a flagship offering of the Cyber Risk Alliance.

Tyler Shields

Tyler Shields – CMO at JupiterOne


Tyler advises, guides, and operates high tech startups primarily in the B2B security space. He is a former market analyst, engineer, product manager, marketing leader, and partnership manager. In other words, Tyler builds and grows businesses – in all aspects. He’s a board advisor, angel investor, and board member at multiple firms and an investment advisor for a venture debt business. He loves to play guitar and poker in his free time.


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