Transforming Cybersecurity Marketing & How the Internet Became Corporate Network – Amit Bareket, Gianna Whitver – ESW #277



We will cover high level winning strategies in cybersecurity marketing. The do’s and don’ts for our specific industry and key factors of success in a go to market strategy.

Segment Resources:
https://cybersecuritymarketingsociety.com/podcast/

https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9×0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437

This segment is sponsored by Perimeter 81. Visit https://securityweekly.com/perimeter81 to learn more about them!

Two important shifts over the last two years transformed what we once knew as an on-premise ecosystem into a global system accessible from anywhere. One is remote work, which began as a temporary measure to get us through the early days of the pandemic and has since become the norm. The other is cloud adoption, which was mainstream even before the pandemic, but has seen another bump in the last two years. As a result, the internet has become the new corporate network. Where do we go from here? This segment is sponsored by Perimeter 81. Visit https://securityweekly.com/perimeter81 to learn more about them! Visit https://www.securityweekly.com/esw for all the latest episodes!

Full Episode Show Notes

Transforming Cybersecurity Marketing & How the Internet Became Corporate Network

Guests

Amit Bareket

Amit Bareket – Co-Founder and CEO at Perimeter 81

Amit Bareket is a cybersecurity expert with extensive experience in system architecture and software development. He holds eight patents for storage, mobile applications, and UI. After working as a software engineer for IBM XIV Storage and BigBand Networks, Amit decided to start SaferVPN, a consumer VPN service, with Co-founder Sagi Gidali. Following the sale of the business to J2 Global, they established Perimeter 81, where Amit leads all the tech, infrastructure, and business relationships. He served in the IDF’s Unit 81 elite cyber intelligence group and graduated Cum Laude with a B.Sc. in Computer Science and Economics from Tel Aviv University.

Gianna Whitver

Gianna Whitver – Co-Founder & CEO at Cybersecurity Marketing Society

@gwhitv

Gianna is the Co-Founder and CEO of the Cybersecurity Marketing Society and a co-host of the Breaking Through in Cybersecurity Marketing Podcast.

Gianna Whitver is also the VP of Marketing at Votiro, where she leads marketing strategy and growth. Votiro’s content disarm and reconstruction solution enables organizations to eliminate known and unknown threats hidden in incoming content and data without needing detection, impacting business productivity, or degrading file fidelity.

Hosts

Matt Alderman

Matt Alderman – Executive Director at CyberRisk Alliance

@maldermania

Strategic Advisor at Automox, security consultant, and wizard of entrepreneurship.