Trust, Community, Competitive Advantage, Employee Appreciation – BSW #160

 

 

This week in the leadership articles segment, Matt and Paul cover the following topics: Board members find cybersecurity risk an existential threat – According to a study from UC Berkeley’s Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton, When Community Becomes Your Competitive Advantage, The Little Things That Make Employees Feel Appreciated, Don’t Stay in Your Lane: The Secret to Developing Your Career, Trust is at the Core or Software Marketing, and Chipotle, Target CISOs: Repurpose talent for cyber.

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Full Episode Show Notes

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Trust, Community, Competitive Advantage, Employee Appreciation

  1. Board members find cybersecurity risk an existential threat – According to a study from UC Berkeley’s Center for Long-Term Cybersecurity (CLTC) and consulting firm Booz Allen Hamilton:
    1. Members of board of directors find cybersecurity risk to be a “fundamental hazard to the continued existence of the enterprise”
    2. Board members see cyber risk as “no longer confined to a set of operational decisions to be left solely in the hands of IT management”
    3. But board members say they don’t have the information and processes in place to provide effective governance when it comes to cyber risk
  2. When Community Becomes Your Competitive Advantage – While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Successful communities have seven key elements:
    1. A shared purpose and values.
    2. Simple, easily accessible value consumption.
    3. Simple, easily navigable value creation.
    4. Clearly defined incentives and rewards.
    5. Carefully crafted accountability.
    6. Healthy, diverse participation driven by good leadership.
    7. Open, objective, governance and evolution.
  3. The Little Things That Make Employees Feel Appreciated – If managers could make a far broader group of employees feel appreciated, the benefits would be considerable. Here’s what they need to do:
    1. Touch base early and often.
    2. Give balanced feedback.
    3. Address growth opportunities.
    4. Offer flexibility.
    5. Make it a habit.
  4. Don’t Stay in Your Lane: The Secret to Developing Your Career – Want to get the most you can out of your career? Learn what self-advocacy looks like.
    1. Own your voice.
    2. Raise your hand.
    3. Find a mentor or sponsor.
  5. TRUST IS AT THE CORE OF SOFTWARE MARKETING – Of course, trust doesn’t stop with marketing. Slimy sales practices provokes distrust. Shoddy product quality erodes trust. Slow or opaque customer support also erodes trust. Every interaction with a customer is an opportunity to engender or erode trust.
  6. Chipotle, Target CISOs: Repurpose talent for cyber – “I’m as likely to hire somebody with an economics degree as I am with computer science. Economics is about finding patterns in the data,” said Dave Estlick, CISO of Chipotle.

Hosts

Paul Asadoorian
Paul Asadoorian – Founder & CTO

Guests

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